Why Your Start-Up Business Needs an Animated Explainer Video

Animated explainer videos have been gaining popularity over the last couple of years, and they have become a highly effective marketing tool for start-ups. When you run a small business, you need to work carefully within your budget because there is no extra capital to make up for the losses. A cost-effective marketing tool that offers a high return on your investment is just what you need. Animated videos are a perfect marketing tool to attract visitors to your website as it makes it easy for a start-up to inform the target audience about the key benefits and features of their products and services.

These videos provides a large list of benefits for your start-up that would make the initial investment worth the dime. Here are some of the main reasons why a start-up needs an animated explainer video:

It is the easiest and the quickest way to explain what your business start-up is all about. An animated explainer video immediately draws people’s attention and can explain them the basic details regarding your start-up. Everyone loves looking at bright and colourful visuals as against a large complex body of text. Whenever a potential client visits your website, you only have a few seconds to draw their attention and explain your business idea before they decide to switch to another site. An animated explainer video can provide information about the products and services of your start-up within no time.

Various case studies have proved that a single animated explainer video can grow conversions by about thirty percent on an average. Using animated explainers videos is the perfect way to pitch your business to the potential customer as they engage the viewer and convert the potential customers into a permanent customer.

Animated explainer videos also help boost SEO strategies and bring about an increased visibility in the eyes of the target audience. A single video will increase sales and SEO efforts at the same time. This also increases the amount of time the viewers spend on the website that is preferred by Google’s and other search engine’s algorithm formulas.

Brand building is another important advantage that animated explainer videos bring to the table. Customised animated characters, colours and visual elements help build a credible brand image. This allows the start-up to turn the target audience into loyal brand promoters. Additionally, this helps you with the brand recognition process as the target audience is immediately able to recognise and associate with the explainer videos and start trusting the brand and its core values.

The number of people visiting your website starts increasing as the opportunity and the time to explain yourself to the visitors goes up. Your conversions start growing exponentially which helps boost your start-up’s online presence.

Animated explainer videos are very compatible with mobile devices. Many start-ups offer a mobile app as their main product or just develop one to complement their strategy. In such cases, animated explainer videos can give you a great advantage in promoting your product. Mobile users are always on the move and are great multi-taskers. They know very well how to prioritise brief and dynamic content.

One must get a video made by a professional video company to make sure that one is rightly investing in the long term goals. Animated explainers work best when they are done right and by people who really know what they are doing.

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.

Web Design for ECommerce – Usability Tips

This can happen to anyone: you find a link to an item you need in the search engine, then click it, but close the page right away because the design of the website does not look interesting at all. On the other hand, you arrive at a striking site, but it is not difficult to navigate through it. The following is a list of eCommerce usability tips that can help anyone who likes to build an online store or enhance an existing one:

Simple System of Filters

Products may be available in a range of sizes and colors, as well as diverse types of packing. Even the most particular customers will be happy to use your site if it has a simple, clear filter system by different parameters. Look for examples into the filtering options offered by electronics online stores with a large consumer base.

Visible Search Line

When users visit an online store and do not find what they need or want, it is just natural for them to seek out the search field. For this reason, the search line should be visible.

In/Out of Stock

From the SEO viewpoint, it is not good to remove a product from the site when it is no longer available. However, from the business approach, it matters if visitors to your site get disappointed when they find what they need then add it to cart only to get a cold reply, which is “sorry but the item it out of stock”. In any case, the people and not the search engine bots bring you income. That is why your customers should always come first. Create a prominent section with information on the availability of products. This way, it could be easily seen. Also include the statement “Notify me by email when this item is back in stock”.

Shopping Cart

In general, there are 2 distinct ways of implementing a shopping cart. In the first one, the shopping cart shows up each time an item has been added. In the other one, you are only notified about the addition of another item. No matter what variant you like to use, put the shopping cart where customers can easily see it. Another option that other online stores offer is letting the shopping cart stay visible as users scroll down the page. The main point is to make everything as convenient as possible for customers who want to make a purchase on your site. In addition, make the shopping cart button look more attractive by attaching small images of items that have been added.

Bread Crumbs

Bread crumbs are another useful, effective and navigating tool. They let users easily navigate across the site after they have just landed from the search engine results, move ahead fast and recognize the category construction. There are 2 variants of implementing bread crumb when they reveal the route that users have taken. These variants have their own advantages and disadvantages, and they also can be combined to be more creative – though no one has tried it up to now.

It Is Very Important to Brand Your Business

Don’t overlook corporate branding because it does matter for your business now and into the future. Every business you can think about that is widely recognised was once a small and new entity. Yet they had a vision for a bigger future and they did what it took to make that happen. Hopefully, you have a similar vision and drive for your own business and where it goes.

Familiarity

Consumers are creatures of habit, and they tend to buy when a business is familiar to them. The process of corporate branding gets your name out there. They understand who you are and what you offer. They may not need it right now, but they will retain that information. Later, when they go seek such items or services, your name will be one they recognise.

An outstanding corporate branding strategy is essential. It is going to grow with the business so it has to be something you enjoy and you are willing to stand by. It needs to be professional and it needs to be parallel with your services or products. It includes your logo, slogan, and many other factors. It isn’t something to decide on in a rush because you need it to carry the business.

Consistency

It is also important to understand corporate branding needs to be consistent. Consumers are able to recognise the business and what it entails due to those core elements. It is always going to be a work in progress to keep up with consumer trends and technology. Yet the underlying pieces that created it will remain consistent and precise.

Integrity

Consumers want to do business with a company that has a great outlook. They want to know their needs and wants are being met. They will look at your integrity and what you stand for. Never do anything shady to make a few extra bucks now because it will tarnish your reputation. You need to prove they can trust you.

That occurs over time as does their respect for the company. Think about new relationships you have with people. You want them to grow and to be strong. You want them to know they can rely on you. Yet that doesn’t happen the first time they meet you. Actions speak volumes more than the marketing words you put out there.

Extensions

They are going to pay attention to what your business does. Make sure you can always be proud of it!Your corporate branding should be at the core of your business. Everything else should extend from it like hubs on a wheel. This includes your communication with customers, your marketing methods, and your visual elements including your logo.

You may have to revamp those areas as you make your brand an essential element of the business.It is never too late to add this and to build upon it. If your business is lacking in regards to branding, you are leaving the door open for it to get lost in the shuffle. You don’t want to just sell your products or services; you want to be the leader in your industry.

Additional Profits

You want to be the place people go to get answers. Studies show corporate branding allows a business the opportunity to create a solid foundation. This paves the way for longevity and for additional profits. It also helps them to connect with customers who will become loyal and buy again.

It is easier to entice past customers to buy again than to gain new customers. However, you should market your business to reach both ends. Don’t underestimate how this concept can help you to have the business success you have been dreaming about!

You don’t have to look further than http://www.magnetic-london.co.uk to find outstanding concepts for your business. We realise each business is different so we aren’t going to give you an approach that is being used across the board in your industry. Instead, we will help you to dig deeper and to have an angle your competitors haven’t explored. As a result, you will gain the attention of your customer base. We offer a wide spectrum of services to help you reach your customers and to appeal to them. We never force you to accept a package. Instead, we customise what we offer to fit your needs.

The Benefits Of Having Responsive Websites With Business Apps

Based on Google reports, more and more number of visitors are using mobile devices to access information over the internet. With the help of online assessment and tracking solutions, Google searches are carried out more often on mobile devices excluding tablets in 10 countries, where Japan and USA are counted. With these two giants in the list, most website design companies recommend businesses to invest on website responsiveness and great mobile app development to cater their clients.

Since the boom of mobile technology in the lives of many, online activities are being accomplished in just a few taps of the fingertips. Aside from this fact, there are still other factors in pushing for mobile responsiveness of business websites.

1. Convenience. People find it more convenient to use their handheld devices in accessing information online. This does not require more physical movements because you can get look for the information you want wherever you are. Compared to using a laptop, turning it on to connect to the digital realm, and then typing on keys can take a few minutes more. It’s just easier to engage using a small handheld or worn gadget that has the ability to act according to voice commands.

2. Mobility. Smartphones are what people always have with them and what they use when they’re on the move while conducting their online searches. Local SEO results even reveal that compact mobile devices are most responsible for additional business, particularly for restaurants and shopping establishments. A boost to the performance of such businesses won’t be possible if people are unable to view websites clearly on their mobile devices.

3. Some cultural and economic backgrounds gravitate toward smartphones and other mobile devices more than PCs. Those from low-income backgrounds deem smartphones the more logical investment for staying connected to the digital world. Smartphones are not only more affordable, but they also offer functionalities that are more relevant to the lifestyle of the demographic, according to a digital agency companies trust.

4. And lastly, studies reveal that more than 40% of people usually start an activity on their PCs and finish it on their mobile device. Life dictates mobility, so most online activities that perhaps started in the office or at home are accomplished with a smartphone or some other portable internet-connecting gadget.

In conclusion, the way life has evolved due to digital technology is the main reason why web design companies insist on responsiveness and mobile apps. People want the most convenient digital experience, and these two are the best ways to deliver the preferred experience.

All About Web Design Definitions

Web design definitions can be confusing for those venturing into the web design field for the very first time. Here is a list of web design definitions to ease your problems.

  • Web design is the most basic term you come across. Web design refers to the design aspects such as a webpage, graphic design and content production, of a website.
  • Web development is yet another term commonly used with web design. The term relates more to the technical process of building a website such as coding and writing markup.
  • Responsive design is all about how your web design responds to the device people use. It should adjust to mobile, desktop or tablet, whichever device individuals use to view your website and look same on all the mediums.
  • SEO or Search Engine Optimisation is the process of website optimization so that it shows up in search results page.
  • Search Engine Result Page or SERP is the page where every website wants to be ranked higher.
  • Above the fold, term refers to the part of the website that you see on the screen before scrolling down the page. It is here where the important web content should reflect. Under the fold is the page after the page breakup.
  • Infinite scroll is a website design term that allows users to scroll down to new content, without moving into separately loaded pages.
  • Google AdWords is generally used for SEO as a tool that involves using certain keywords for business bidding. This causes their website or ads to show up on search result page.
  • Web hosting is a platform where a website is hosted. It is where all the components of your website are stored.
  • UX or User Experience refers to the experience of a user in terms of website usability, engaging design, accessibility, and navigation.
  • Call to Action are specific images or texts used to urge visitors of the website to act, either by subscribing, commenting, sharing etc. It uses action-oriented words.
  • Meta Description generally occurs after the content title but before the main body. It is a short description of what is on the web page. This small snippet is very important for SEO as it can help boost your rankings when right keywords are used.
  • HTML or Hyper Text Markup Language is the computer language that is used to display texts, images, and links.
  • Back End is the place where a website is controlled and altered.
  • URL is the abbreviation for Uniform Resource Locator where the website address can be found on the internet.
  • Content Management System is a tool that handles the website’s content and separates from site’s design. This makes it easy to change the content without interfering with the design.
  • RSS or Rich Site Summary publishes frequently changing information on your websites such as blog posts or news, by using web feed formats.
  • Bounce rate signifies the number of visitors leaving your website after just viewing a single page. Slow loading pages and difficult content might be the reasons for higher bounce rate.
  • Cookies are small files that are stored on the user’s computer by a website. These cookies can be used to track a user’s movements across the website.
  • Conversion rate refers to the number of users that take the desired action on your website. For the e-commerce website, it means buying a product and for a blog, it might mean subscribing to newsletters.
  • White Hat SEO refers to techniques through which search engine rankings are improved. Adhering to search engine guidelines and writing interesting content for your visitors are great techniques of White Hat SEO.

Components Of Professional Web Design

After the introduction of the web, the primacy of web design could not be ignored. The first was the baby of TimBerners-Lee of CERN, (one of the world’s largest and most respected centers for scientific research) when he created a global hypertext project, which he christened as the World Wide Web defined as “a wide area hypermedia information retrieval initiative aiming to give access to a large universe of documents.”

Web design, though now associated with graphic design arises from technological advancements of the browser in particular. Starting with the Mosaic to Internet Explorer and beyond, web browsers have helped web design evolve at a rapid pace.

Today, companies vie with each other and are constantly improving on their web design. And this is not surprising because first impressions, which are very important, are all formed on the basis of the design of the website.

There are seven components of a visually appealing web design

  1. Colors – The website’s color should convey your company’s identity. Colors have emotional connotations so it is important you use the right color.
  2. Fonts can also carry the meaning of what your company stands for like a serious looking font like Times Roman would be suitable for a news website rather than Freestyle Script.
  3. Pictures and Graphics – Make the website visually appealing rather than lines of text only.
  4. Simplicity- It should be simple not complex and simple not boring.
  5. User friendly – Navigation should be easy and meaningful
  6. Clarity – Images and text should be sharp
  7. Consistency – Every page on the website should have the same heading, color, button styles to reinforce the subliminal message that the website is conveying through its design to the viewer.

The latest trends in web designing are listed below:

Web trends – Use of hero images (a large banner image, usually placed in the center of the web page and consists of image and text and may be static or moving). There use of minimal (use of negative space) flat design which incorporates the needs of mobile interface rather than a computer, video sliders or slide shows added to a web page, background video, CSS animation, front end frameworks and framework of ready components like Bootstrap, etc.

The latest web designs take care of the two most important concerns of UX (user experience) and mobile platforms, for which Flat designs are being preferred as they are easy to download and basically have the visuals stripped to the basic levels.

Typography – A variety of typographies are available such as serif, sans serif and handwriting.

Material design, which is a set of Google design standards, that has separate elements like the layers concept in image editing software. More imagery and less text.

Dynamic storytelling – Telling a story through graphics supported by text.

Feedback, but from comments on social media pages rather than from the commenting system provided on the website.

Latest designer tools like Adobe Project Comet launched in 2016 and as always uniqueness

A website builder or a website designer?

A website builder is a set of tools without manual code editing that helps you build your website. They may be web hosting companies.

Designing websites is a very complicated and elaborate process. If you can afford it, it is better to employ the services of a website designer.

Building and Hosting Your Own Website

Are you starting a home-based business or internet business?

Congratulations, but the work is only just beginning! In order to be successful in today’s competitive world you must have an online presence. Website building can be the single most time-consuming chore, particularly if you also have to list thousands of products for sale.

It can be daunting asking for quotes from website businesses. Often their charges can run into the thousands, particularly as many charge over $60 an hour for their services. You can also hire a freelancer, but you should do most of your website building first. Freelance services for hire can include listing products for sale, or writing blogs.

It’s possible for you to do your own website building. There are many websites where you can use free templates. All you have to do is plug in the pertinent information for logo, business name, services offered, photographs and product descriptions. Many sites offer free basic services, then for a fee you can have your own domain name.

Templates can be for any type of website or blog. You can choose informative site templates, or templates for clinics or restaurants. There are also many templates for online stores, so you can easily add photos and product descriptions. There are even websites that offer scheduling types of services, such as would be required for room booking or car sharing.

If you choose a good site that has great customer service they can help you out if you get stuck. Often these sites also have affordable services, so if you need a special script or programming code done, it’s done as an add-on to your site. You can go as far as your knowledge will take you, then let someone else take over for the more technical aspects.

If you’re uncertain about a website provider, check the online reviews. They’ll give you a clue as to how easy their templates are to use, and whether the customer support is good too.

Another factor in choosing where to host your site is cost. You’ll find that website hosting services can vary. If you are simply hoping to host a blog, one of the more popular blogging tools such as Blogger or WordPress offers super cheap web hosting, but they also offer great flexibility, so your blog site will still look like a real site. Or, you can host your blog on one site and add a link to your own website.

You may also wish to look for other helpful features on websites that offer templates. Some sites offer free clipart so you’ll always have access to a ready source of images to add to your pages or blog. Some sites also offer free SEO marketing tools to help you get started. Email marketing tools may be offered as a simple add-on, saving you time from having to sign up for individual services.

Building and hosting your own website is going to be one of the most rewarding aspects for your internet business, but be sure you choose your website host carefully.

Custom Web Design – Bad Expense or Wise Investment

Price is one of the major factors in determining the type of web development that small business owners would choose to invest in, which is either pre-designed website template or a custom coded website. Since the price of creating a custom website ranges far and wide, from a thousand to ten thousands of dollars, businesses usually stay away from custom website developers, and would rather go for pre-designed template developed websites built on platforms like WordPress. Template developed websites are less pricier than custom built sites, however the costs saved usually make up for the lack in flexibility and capabilities.

More value

In general, custom websites may cost higher than template website designs on the average, but not all of them cost more. A lot of WordPress designers who use pre-purchased web templates charge as much or even more than the reasonably priced web developers. Actually, both custom programmers and template designers have a wide range of prices for their services. If price is a critical factor for your site, shop around to come up with the developer that offers the best quality and price. You will discover that custom web developers offer the same, or even more value than their template designing equivalent, but usually at the same or lower price.

Safe SEO

Many business owners like the idea of a DIY website platform simple because it is fast and simple. You are eager to make public your site immediately, so visitors can land on it. However, when you launch your site now, then make changes when your business expands later, this could hurt your SEO. As an example, when you change website design, web hosts and content management systems, this will affect the way your site is ranked and indexed.

Most often than not, making changes in a site results to 404s, as well as broken links. This confuses the search engines and makes your page ranking go down. If you do not know how to analyze and solve these problems by yourself, your brand will be hidden underneath search results, and may be covered by your former site. In effect, you will wind up paying double; one is for the original template to introduce your site, and another is to redesign completely once your business expands.

Robust capabilities.

Template websites are limited when it comes to structure, navigation and widget applications, while the functions of custom developed websites are only limited by the imagination and skill of the developer. In reality, majority of businesses don’t just need a website, but one with custom applications that are able to manage, analyze and display content and/or data. According to owners of large businesses, template websites do not have the functionality needed to run custom-built applications that will help their businesses and websites to run very efficiently. Website templates match their included simple widgets in terms of flexibility.

Looking for Ideas

I didn’t know exactly where to begin this project, but I didn’t let that stop me. Many people will avoid working on a project because they don’t know where to begin. When I’m in that situation, I just impulsively begin anywhere. I know that if I pick a bad spot to begin, I’ll figure it out quickly, and I can change course. The important thing is to get into the flow of action and stay there. Don’t avoid or delay action just because you don’t know what to do next. Quite often the correct actions only become visible when you’re in motion, even if you’re headed in the wrong direction. Overcoming inertia is critical. A project or an idea will die if you sit still and ponder it too long.

I figured that a reasonable place to start would be to look at other websites, especially popular ones in my field, to get some ideas. Maybe I’d find parts of sites that I liked that I could semi-model as I redesigned my own site.

That turned out to be mostly a waste of time, at least in terms of how I thought it would be helpful. Maybe I’m just picky, but I didn’t see much out there that appealed to me when I deliberately tried to find things I liked. What I mostly saw was lots of clutter, fluff, advertising, confusing interfaces, and unnecessary complexity. I saw a lot of modern bells and whistles that were far beyond what I had on my old website, but I felt that many of them detracted from usability. As a visitor to a new website, what does parallax scrolling do for me? It just makes the site look more complicated than it needs to be. It was cool to see the first few times when it became possible – Ooh! How do they do that? – but after that it’s mostly just annoying.

On the other hand, I could say that this turned out to be a good way to begin since I gained a lot of inspiration for what not to do. By seeing so many things I didn’t like, I could at least rule them out. This also helped me refine my design philosophy. I realized that I wanted a site that showed a high degree of respect for the readers and that was straightforward, honest, and clear.

I never found a single site that inspired me. I saw some really creative designs, but none seemed appropriate for my own site.

Oddly, it was only much later, when I stopped trying to deliberately look for inspired ideas elsewhere, that I would occasionally stumble upon a website that had some design aspect I really liked.

Tips To Design A Perfect Contact Us Page For Your Website

Needless to say, the design of your website attracts visitors and contact us page helps them to get connected with you. It increases your conversion rate and easily builds trust between you and your customer. However, sometimes people never give proper attention to it, which in result de-motivate the customers and they drop out their idea to do business with you. So, do you have a perfect contact us page? Don’t know what elements to include? Here are some simple tips that help you to design it in a manner that satisfy the demand of your clients.

Provide a Complete Physical Address: One of the most important things your contact us page must have is the complete detail of your physical address. It may help to build the trust among clients that your business is not a bluff but have an actual presence, where they can even visit personally, if they have any doubt, before start working with you.

Include All The Details: Make sure the contact us page on your website must include all the details like name of contact person, mobile number, fax number, postal address, email id etc. This may help your customer to easily make a contact without facing any problem.

Don’t Forget To Include Social Media Links: No doubt, social media has the power to change the world and getting connected with the customer over these platforms make a huge difference in your professional relationships. Therefore, you should create your presence on different social media platforms because it helps to target a wider audience and don’t forget to include their link on your contact us page, so, that they can easily reach you.

Include A Map To Provide Directions: If your office situated at a place that can be tough for a customer to find, so, you should include a map on your contact us page. This may give the complete direction to your clients so they can easily reach you without any inconvenience.

Include An Enquiry Form: Last but not the least important things your contact us page must have is an enquiry form. It is quite convenient for a customer to tell your requirements. Make sure the enquiry forms you include ask only what is necessary than the past, present and future of the customer, otherwise, it may disappoint them and they get frustrated and leave your website immediately.

All above points will help your customer to easily reach you. It may put a very firstly and lastly impression on their mind and therefore, you should give proper attention to it. So, what are you waiting for? Design a well-functioned contact us page with keeping in mind all the above elements.