The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why.

Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.

Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience.

That’s why it’s crucial to identify your brand style before you redesign your website.

In my latest Tea Time Tip: Marketing For Busy Entrepreneurs, I shared some critical factors to ensuring your website redesign is a success so people feel comfortable, excited and engaged when they land on your site. You can watch it here.

In this article, I’m going to share 5 questions you need to answer to determine your business brand identity and create the most effective website possible.

1. What first impression do you want to give?

You have about five seconds to make a first impression. The key findings from a Google study showed that sites with low visual complexity and high prototypicality (how representative a design looks for a certain category of websites) were perceived as highly appealing.

Long story short: keep it simple and clean.

One of our clients wanted us to create a website for their collectible vintage card business. They do live “rips” of unopened vintage sports cards (working with this type of business was a first for us)!

The challenge was to make their website, which features a huge range of sports cards from a number of decades, easy to navigate.

One of our solutions was to break down cards by year in the right-hand navigation, and to highlight featured packs on the home page.

My advice to you: put a lot of thought into how you organize your home page. If visitors land on a cluttered, confusing page, their first impression is going to be one of overwhelm, and off they’ll go to one of your competitors.

2. How are you using colours, images and fonts?

You should be following your brand guide when it comes to choosing design elements for your website.

If you don’t have a business branding guide, it’s time to create one to identify your style and give direction to team members.

Of course, smaller businesses won’t have as big a brand guide as corporations, but you need something that represents the visual elements of your website, or you’ll end up with a hodge-podge of elements that will confuse your visitors and sabotage your brand awareness.

We want our brand to emanate and the design and style elements we use in all our marketing materials.

3. Are your images high-quality, and delivering purpose and meaning?

Every image you choose for your website tells a story. If you pick poorly-lit photos or tacky stock imagery, you’re giving people the wrong impression. They may see your business as cheap, lazy and unprofessional.

Take the time to make imagery part of your brand identity. Define what you want your images to portray, and what should and shouldn’t appear on your website. Here are some examples I’ve seen in company’s business branding guidelines:

* Use softly-lit, neutral imagery that shows young professionals in a creative environment

* Avoid stock photos where people are looking directly at the camera

* Keep product-focused shots to a minimum; every photo should have at least one person in it

Pick the right photos to show off your unique personality and style, whether you hire a photographer or use stock pics.

There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.

However, it’s essential to have strong reasoning, logic and stats behind rebranding your business. This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.

Read A Comprehensive 2019 Guide to the Website Redesign Process

4. Is your copy telling a compelling story?

The most important thing to remember when you’re writing about your product or service is that it’s about THEM, not you. It’s your opportunity to show and tell customers the benefits of using your product or service.

You can do this with:

* A captivating headline. Which article are you more likely to read: one that has the headline “Write Better Blogs” or one that says “10 Surefire Ways to Write Blogs that Make Money?”

* Concise, yet informative and compelling copy. People get overwhelmed if they land on a website that has a novel on the home page.

Identify brand style and then tell your story succinctly and with purpose: what are the benefits your service offers? How can you help your target audience solve their problem?

Break up copy into digestible paragraphs rather than long blocks of text.

* Avoid industry jargon. Write in your customers’ language. Avoid acronyms they won’t understand, or overly-technical language that only an expert would grasp.

Also, stay away from over-promising, or fluffy claims (Guaranteed to change your life! Lose 10 pounds overnight). Remember, you only have a few seconds to make a first impression.

* Choose your CTAs wisely. Your CTA (call to action) is what your content is guiding your customers towards. It’s the action you want them to take. By using something like “Click here,” you’re not showing your visitors what they’ll get.

Use “Reserve your spot now” or “Start your journey today” or whatever it is that will resonate with your target audience.

5. How easy is it for people to connect with you?

Your contact page should be clearly visible in your top navigation bar, and if you have a physical location, you should embed a map on it along with directions to make it as easy as possible for people to find you.

Take a look at our contact us navigation. We feature it prominently in the top menu bar on every page of our site, plus we give another option right above, which enables our clients to call us for fast, professional service.

Your social media icons should also be front and centre so that people can connect with you on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest… whichever ones are relevant to you.

The more followers you gain, the more opportunities you’ll have to engage your audience and drive leads and sales. Here are some tips on social media selling.

The better you understand the importance of brand messaging, the more effective your website redesign?-and your business?-will be. Ask yourself these important questions and seek the help of a professional website design company to launch the most compelling, engaging and successful website possible! You and your customers will be glad you did.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

doing renovations the right way

In property-obsessed Australia, doing a “reno” has pretty much become a national sport.

But approach a home renovation with more money than sense, and you could very easily wind up a financial loser.

“The general rule of thumb for a cosmetic renovation is that you spend no more than 10 per cent of your property value – that’s to transform your property inside and out,” says Cherie Barber, who has created a course called Renovating for Profit.

A person who buys a $400,000, unrenovated house, for example, and then spends $80,000 will be “massively overcapitalising”, she says.

Here are a few major areas where people go wrong – and expert tips on what you should do instead.

Kitchen nightmares (and solutions)

 “I think first of all, people rip out perfectly good kitchens that they shouldn’t rip out,” says Ms Barber.

“It’s not unusual for people to spend $20,000 to $40,000 on a brand-new kitchen.”

However, with a little savvy, Ms Barber says you can easily create a similar effect for under $10,000.

Firstly, avoid going direct to a cabinetmaker. Instead, she suggests buying a flat-pack kitchen, assembling it yourself and then hiring a quality carpenter to install it.

Paul Eslick, of property-education business The Reno Kings, says laminate paint is another cheaper option to make a dramatic difference to existing cabinets.

 New handles – which can be bought for a few dollars each – can also make a surprisingly large difference, as can a cheap set of venetian blinds that let light in but also allow give you privacy.

Bargain bathrooms

A new coat of paint can work wonders in any bathroom, says Mr Eslick. Off-white is his go-to colour.

“As far as I’m concerned, white, it’s ‘BBC’ – it makes it bigger, it makes it brighter and it makes it cleaner.”

You may want to change the taps and consider using tile paint rather than spending thousands on a tiler.

Ms Barber says the bathroom is an area where people tend to spend vast sums on fixtures and fittings.

People tend to spend vast sums on fixtures and fittings in bathrooms. Photo: Supplied.
People tend to spend vast sums on fixtures and fittings in bathrooms. Photo: Supplied.

“Lots of people just pay retail price for their fixtures and fittings. Half your renovation budget will go on your fixtures and fittings.”

Ms Barber never shops in tile showrooms, instead opting for wholesale options such as tile factories, Asian importers or sites such as Gumtree and eBay.

She recently snapped up a porcelain vanity for just $73 on Gumtree.

“If I had gone to Harvey Norman or Domayne that size, that quality, would have cost over $1000.”

Auction site GraysOnline and Renovation D are other great places to nab a bargain. Also keep your eye out for liquidation sales.

If you are laying new tiles, Ms Barber says larger tiles are best if you want to give the illusion of more space. Likewise, they should be laid horizontally, rather than vertically.

Painting perfection

“Without a shadow of a doubt, the best value for renovating your house is painting,” says Mr Eslick.

However, if you hire a professional, it can cost thousands. And doing it yourself can lead to hours of frustration.

Mr Eslick says a much quicker way is to hire an airless spray gun, which should cost around $90 for a half-day.

"Without a shadow of a doubt, the best value for renovating your house is painting." Photo: Supplied.
“Without a shadow of a doubt, the best value for renovating your house is painting.” Photo: Supplied.

“Even amateurs can paint the whole house inside in four hours,” he says.

Get the hang of it in your backyard first by practicing with water.

Once you’re up and running, use water-based paint (never enamel), and buy in bulk.

Mr Eslick recommends painting everything in the same colour, and using a low-sheen pant to hide mistakes.

Golden Acre Renovations provides professional renovation services.

a brief history of animals

[Dog sitting on a table]; Unknown maker, American; about 1854; Hand-colored daguerreotype; 1/6 plate, Image: 6.8 x 5.7 cm (2 11/16 x 2 1/4 in.), Mat: 8.3 x 7 cm (3 1/4 x 2 3/4 in.); 84.XT.1582.16

Dog Sitting on a Table, about 1854, American. Hand-colored daguerreotype, 2 11/16 x 2 1/4 in. The J. Paul Getty Museum, 84.XT.1582.16

Animals have appeared in art for millennia as decorative motifs, objects of wonder, and symbols of human triumphs and foibles. The exhibition In Focus: Animalia and the accompanying book explore some of the many ways in which photographers, over the course of the medium’s relatively short history, have approached the representation of animals.

[Study of a white foal]; Jean-Gabriel Eynard, Swiss, 1775 - 1863; about 1845; Daguerreotype; 1/2 plate, Image: 8.3 x 11.3 cm (3 1/4 x 4 7/16 in.), Object (whole): 14.6 x 18.1 cm (5 3/4 x 7 1/8 in.); 84.XT.255.37

Study of a White Foal, about 1845, Jean-Gabriel Eynard. Daguerreotype, 5 3/4 x 7 1/8 in. The J. Paul Getty Museum, 84.XT.255.37

Almost immediately after the introduction of photography in 1839, people began to direct the lenses of their cameras toward creatures furry, feathered, and scaled. The popularity of animal photographs in the mid-19th century went hand in hand with the rise of the zoological garden in large cities across Europe. Early zoos offered people opportunities, often for the first time, to view exotic animals. The public could finally see the rough texture of a rhinoceros’s hide, marvel at a giraffe’s long neck, and hear the roar of a large cat.

Stereographs were a particularly popular format for early animal photos. A stereograph is two nearly identical prints made with a double-lens camera, which are pasted side by side on a card. When viewed through a stereoscope, the two prints combine to create the illusion of 3D. Photographer Frank Haes made a reputation for himself with his stereographs of exotic beasts at the London Zoo.

The South African Cheetah. (Felis Jubata.); Frank Haes, British, 1832 - 1916; about 1865; Albumen silver; 84.XC.873.5354

The South African Cheetah (Felis jubata), about 1865, Frank Haes. Albumen silver print, 3 3/16 x 6 13/16 in. The J. Paul Getty Museum, 84.XC.873.5354

In the early years of photography, even slight movements, such as a wagging tail, caused blurring on plates and paper negatives. Photographing animals in their natural habitats was a major challenge until the late 19th century, when faster film and compact cameras came on the market.

The beginning of the 20th century brought further significant changes, both in people’s views of animals as sentient, complex beings and in camera and film technologies. Photographers could finally achieve precise documentation of complex movement. Alexander Rodchenko, for example, captured a horse in mid-leap, while Harold Edgerton utilized ultra-high-speed strobe lighting to freeze action otherwise invisible to the naked eye, such as this bird in flight. The unusual angle at which these photographers captured their subjects makes for especially dynamic compositions.

Photographers continued to be drawn to animal subjects throughout the 20th century. In the early 1970s, artist William Wegman began working with his newly acquired pet, a dog he named Man Ray in a nod to the Surrealist photographer. Enlisting the canine’s help, he produced a series of staged photographs—at once funny and utterly strange—in which simple tasks are enacted by both the artist and the animal.

In the Box/Out of the Box / William Wegman

In the Box/Out of the Box, 1971, William Wegman. Gelatin silver prints, each 14 x 10 7/8 in. The J. Paul Getty Museum, 2010.85.4.1–2. © William Wegman

More recently, photographers have made work that critiques our relationship to animals and to the natural world in general. Photographer Daniel Naudé recently documented wild dogs in the South African Karoo, an arid region in the country’s interior. He spent time with individual dogs to create a bond that allowed him to get close enough to make photographs from a low vantage point. The series present familiar creatures posed in landscapes that remind viewers of the subject’s ties to the notion of wilderness.

 Africanis 17. Danielskuil, Northern Cape, 25 February 2010, 2010, Daniel Naude. Chromogenic print. 23 5/8 x 23 5/8 inches. The J. Paul Getty Museum. © Daniel Naudé. 2014.26.1

Africanis 17. Danielskuil, Northern Cape, 25 February 2010, 2010, Daniel Naude. Chromogenic print, 23 5/8 x 23 5/8 in. The J. Paul Getty Museum, 2014.26.1. © Daniel Naudé

Los Angeles photographer Anthony Lepore is fascinated by the notions of nature and wilderness, and how they are used to differentiate between defined spaces where people live and spaces where they do not. His photograph Nightbirds depicts an interior of a visitor center where a scene from nature has been recreated for educational purposes. Replicating the natural world indoors is a challenging enterprise. The smoke detector and lighting fixtures in the background break the veneer of realism—even as we want the illusion to be true.

Why Your Start-Up Business Needs an Animated Explainer Video

Animated explainer videos have been gaining popularity over the last couple of years, and they have become a highly effective marketing tool for start-ups. When you run a small business, you need to work carefully within your budget because there is no extra capital to make up for the losses. A cost-effective marketing tool that offers a high return on your investment is just what you need. Animated videos are a perfect marketing tool to attract visitors to your website as it makes it easy for a start-up to inform the target audience about the key benefits and features of their products and services.

These videos provides a large list of benefits for your start-up that would make the initial investment worth the dime. Here are some of the main reasons why a start-up needs an animated explainer video:

It is the easiest and the quickest way to explain what your business start-up is all about. An animated explainer video immediately draws people’s attention and can explain them the basic details regarding your start-up. Everyone loves looking at bright and colourful visuals as against a large complex body of text. Whenever a potential client visits your website, you only have a few seconds to draw their attention and explain your business idea before they decide to switch to another site. An animated explainer video can provide information about the products and services of your start-up within no time.

Various case studies have proved that a single animated explainer video can grow conversions by about thirty percent on an average. Using animated explainers videos is the perfect way to pitch your business to the potential customer as they engage the viewer and convert the potential customers into a permanent customer.

Animated explainer videos also help boost SEO strategies and bring about an increased visibility in the eyes of the target audience. A single video will increase sales and SEO efforts at the same time. This also increases the amount of time the viewers spend on the website that is preferred by Google’s and other search engine’s algorithm formulas.

Brand building is another important advantage that animated explainer videos bring to the table. Customised animated characters, colours and visual elements help build a credible brand image. This allows the start-up to turn the target audience into loyal brand promoters. Additionally, this helps you with the brand recognition process as the target audience is immediately able to recognise and associate with the explainer videos and start trusting the brand and its core values.

The number of people visiting your website starts increasing as the opportunity and the time to explain yourself to the visitors goes up. Your conversions start growing exponentially which helps boost your start-up’s online presence.

Animated explainer videos are very compatible with mobile devices. Many start-ups offer a mobile app as their main product or just develop one to complement their strategy. In such cases, animated explainer videos can give you a great advantage in promoting your product. Mobile users are always on the move and are great multi-taskers. They know very well how to prioritise brief and dynamic content.

One must get a video made by a professional video company to make sure that one is rightly investing in the long term goals. Animated explainers work best when they are done right and by people who really know what they are doing.

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.

Web Design for ECommerce – Usability Tips

This can happen to anyone: you find a link to an item you need in the search engine, then click it, but close the page right away because the design of the website does not look interesting at all. On the other hand, you arrive at a striking site, but it is not difficult to navigate through it. The following is a list of eCommerce usability tips that can help anyone who likes to build an online store or enhance an existing one:

Simple System of Filters

Products may be available in a range of sizes and colors, as well as diverse types of packing. Even the most particular customers will be happy to use your site if it has a simple, clear filter system by different parameters. Look for examples into the filtering options offered by electronics online stores with a large consumer base.

Visible Search Line

When users visit an online store and do not find what they need or want, it is just natural for them to seek out the search field. For this reason, the search line should be visible.

In/Out of Stock

From the SEO viewpoint, it is not good to remove a product from the site when it is no longer available. However, from the business approach, it matters if visitors to your site get disappointed when they find what they need then add it to cart only to get a cold reply, which is “sorry but the item it out of stock”. In any case, the people and not the search engine bots bring you income. That is why your customers should always come first. Create a prominent section with information on the availability of products. This way, it could be easily seen. Also include the statement “Notify me by email when this item is back in stock”.

Shopping Cart

In general, there are 2 distinct ways of implementing a shopping cart. In the first one, the shopping cart shows up each time an item has been added. In the other one, you are only notified about the addition of another item. No matter what variant you like to use, put the shopping cart where customers can easily see it. Another option that other online stores offer is letting the shopping cart stay visible as users scroll down the page. The main point is to make everything as convenient as possible for customers who want to make a purchase on your site. In addition, make the shopping cart button look more attractive by attaching small images of items that have been added.

Bread Crumbs

Bread crumbs are another useful, effective and navigating tool. They let users easily navigate across the site after they have just landed from the search engine results, move ahead fast and recognize the category construction. There are 2 variants of implementing bread crumb when they reveal the route that users have taken. These variants have their own advantages and disadvantages, and they also can be combined to be more creative – though no one has tried it up to now.

It Is Very Important to Brand Your Business

Don’t overlook corporate branding because it does matter for your business now and into the future. Every business you can think about that is widely recognised was once a small and new entity. Yet they had a vision for a bigger future and they did what it took to make that happen. Hopefully, you have a similar vision and drive for your own business and where it goes.


Consumers are creatures of habit, and they tend to buy when a business is familiar to them. The process of corporate branding gets your name out there. They understand who you are and what you offer. They may not need it right now, but they will retain that information. Later, when they go seek such items or services, your name will be one they recognise.

An outstanding corporate branding strategy is essential. It is going to grow with the business so it has to be something you enjoy and you are willing to stand by. It needs to be professional and it needs to be parallel with your services or products. It includes your logo, slogan, and many other factors. It isn’t something to decide on in a rush because you need it to carry the business.


It is also important to understand corporate branding needs to be consistent. Consumers are able to recognise the business and what it entails due to those core elements. It is always going to be a work in progress to keep up with consumer trends and technology. Yet the underlying pieces that created it will remain consistent and precise.


Consumers want to do business with a company that has a great outlook. They want to know their needs and wants are being met. They will look at your integrity and what you stand for. Never do anything shady to make a few extra bucks now because it will tarnish your reputation. You need to prove they can trust you.

That occurs over time as does their respect for the company. Think about new relationships you have with people. You want them to grow and to be strong. You want them to know they can rely on you. Yet that doesn’t happen the first time they meet you. Actions speak volumes more than the marketing words you put out there.


They are going to pay attention to what your business does. Make sure you can always be proud of it!Your corporate branding should be at the core of your business. Everything else should extend from it like hubs on a wheel. This includes your communication with customers, your marketing methods, and your visual elements including your logo.

You may have to revamp those areas as you make your brand an essential element of the business.It is never too late to add this and to build upon it. If your business is lacking in regards to branding, you are leaving the door open for it to get lost in the shuffle. You don’t want to just sell your products or services; you want to be the leader in your industry.

Additional Profits

You want to be the place people go to get answers. Studies show corporate branding allows a business the opportunity to create a solid foundation. This paves the way for longevity and for additional profits. It also helps them to connect with customers who will become loyal and buy again.

It is easier to entice past customers to buy again than to gain new customers. However, you should market your business to reach both ends. Don’t underestimate how this concept can help you to have the business success you have been dreaming about!

You don’t have to look further than to find outstanding concepts for your business. We realise each business is different so we aren’t going to give you an approach that is being used across the board in your industry. Instead, we will help you to dig deeper and to have an angle your competitors haven’t explored. As a result, you will gain the attention of your customer base. We offer a wide spectrum of services to help you reach your customers and to appeal to them. We never force you to accept a package. Instead, we customise what we offer to fit your needs.

The Benefits Of Having Responsive Websites With Business Apps

Based on Google reports, more and more number of visitors are using mobile devices to access information over the internet. With the help of online assessment and tracking solutions, Google searches are carried out more often on mobile devices excluding tablets in 10 countries, where Japan and USA are counted. With these two giants in the list, most website design companies recommend businesses to invest on website responsiveness and great mobile app development to cater their clients.

Since the boom of mobile technology in the lives of many, online activities are being accomplished in just a few taps of the fingertips. Aside from this fact, there are still other factors in pushing for mobile responsiveness of business websites.

1. Convenience. People find it more convenient to use their handheld devices in accessing information online. This does not require more physical movements because you can get look for the information you want wherever you are. Compared to using a laptop, turning it on to connect to the digital realm, and then typing on keys can take a few minutes more. It’s just easier to engage using a small handheld or worn gadget that has the ability to act according to voice commands.

2. Mobility. Smartphones are what people always have with them and what they use when they’re on the move while conducting their online searches. Local SEO results even reveal that compact mobile devices are most responsible for additional business, particularly for restaurants and shopping establishments. A boost to the performance of such businesses won’t be possible if people are unable to view websites clearly on their mobile devices.

3. Some cultural and economic backgrounds gravitate toward smartphones and other mobile devices more than PCs. Those from low-income backgrounds deem smartphones the more logical investment for staying connected to the digital world. Smartphones are not only more affordable, but they also offer functionalities that are more relevant to the lifestyle of the demographic, according to a digital agency companies trust.

4. And lastly, studies reveal that more than 40% of people usually start an activity on their PCs and finish it on their mobile device. Life dictates mobility, so most online activities that perhaps started in the office or at home are accomplished with a smartphone or some other portable internet-connecting gadget.

In conclusion, the way life has evolved due to digital technology is the main reason why web design companies insist on responsiveness and mobile apps. People want the most convenient digital experience, and these two are the best ways to deliver the preferred experience.

All About Web Design Definitions

Web design definitions can be confusing for those venturing into the web design field for the very first time. Here is a list of web design definitions to ease your problems.

  • Web design is the most basic term you come across. Web design refers to the design aspects such as a webpage, graphic design and content production, of a website.
  • Web development is yet another term commonly used with web design. The term relates more to the technical process of building a website such as coding and writing markup.
  • Responsive design is all about how your web design responds to the device people use. It should adjust to mobile, desktop or tablet, whichever device individuals use to view your website and look same on all the mediums.
  • SEO or Search Engine Optimisation is the process of website optimization so that it shows up in search results page.
  • Search Engine Result Page or SERP is the page where every website wants to be ranked higher.
  • Above the fold, term refers to the part of the website that you see on the screen before scrolling down the page. It is here where the important web content should reflect. Under the fold is the page after the page breakup.
  • Infinite scroll is a website design term that allows users to scroll down to new content, without moving into separately loaded pages.
  • Google AdWords is generally used for SEO as a tool that involves using certain keywords for business bidding. This causes their website or ads to show up on search result page.
  • Web hosting is a platform where a website is hosted. It is where all the components of your website are stored.
  • UX or User Experience refers to the experience of a user in terms of website usability, engaging design, accessibility, and navigation.
  • Call to Action are specific images or texts used to urge visitors of the website to act, either by subscribing, commenting, sharing etc. It uses action-oriented words.
  • Meta Description generally occurs after the content title but before the main body. It is a short description of what is on the web page. This small snippet is very important for SEO as it can help boost your rankings when right keywords are used.
  • HTML or Hyper Text Markup Language is the computer language that is used to display texts, images, and links.
  • Back End is the place where a website is controlled and altered.
  • URL is the abbreviation for Uniform Resource Locator where the website address can be found on the internet.
  • Content Management System is a tool that handles the website’s content and separates from site’s design. This makes it easy to change the content without interfering with the design.
  • RSS or Rich Site Summary publishes frequently changing information on your websites such as blog posts or news, by using web feed formats.
  • Bounce rate signifies the number of visitors leaving your website after just viewing a single page. Slow loading pages and difficult content might be the reasons for higher bounce rate.
  • Cookies are small files that are stored on the user’s computer by a website. These cookies can be used to track a user’s movements across the website.
  • Conversion rate refers to the number of users that take the desired action on your website. For the e-commerce website, it means buying a product and for a blog, it might mean subscribing to newsletters.
  • White Hat SEO refers to techniques through which search engine rankings are improved. Adhering to search engine guidelines and writing interesting content for your visitors are great techniques of White Hat SEO.

Components Of Professional Web Design

After the introduction of the web, the primacy of web design could not be ignored. The first was the baby of TimBerners-Lee of CERN, (one of the world’s largest and most respected centers for scientific research) when he created a global hypertext project, which he christened as the World Wide Web defined as “a wide area hypermedia information retrieval initiative aiming to give access to a large universe of documents.”

Web design, though now associated with graphic design arises from technological advancements of the browser in particular. Starting with the Mosaic to Internet Explorer and beyond, web browsers have helped web design evolve at a rapid pace.

Today, companies vie with each other and are constantly improving on their web design. And this is not surprising because first impressions, which are very important, are all formed on the basis of the design of the website.

There are seven components of a visually appealing web design

  1. Colors – The website’s color should convey your company’s identity. Colors have emotional connotations so it is important you use the right color.
  2. Fonts can also carry the meaning of what your company stands for like a serious looking font like Times Roman would be suitable for a news website rather than Freestyle Script.
  3. Pictures and Graphics – Make the website visually appealing rather than lines of text only.
  4. Simplicity- It should be simple not complex and simple not boring.
  5. User friendly – Navigation should be easy and meaningful
  6. Clarity – Images and text should be sharp
  7. Consistency – Every page on the website should have the same heading, color, button styles to reinforce the subliminal message that the website is conveying through its design to the viewer.

The latest trends in web designing are listed below:

Web trends – Use of hero images (a large banner image, usually placed in the center of the web page and consists of image and text and may be static or moving). There use of minimal (use of negative space) flat design which incorporates the needs of mobile interface rather than a computer, video sliders or slide shows added to a web page, background video, CSS animation, front end frameworks and framework of ready components like Bootstrap, etc.

The latest web designs take care of the two most important concerns of UX (user experience) and mobile platforms, for which Flat designs are being preferred as they are easy to download and basically have the visuals stripped to the basic levels.

Typography – A variety of typographies are available such as serif, sans serif and handwriting.

Material design, which is a set of Google design standards, that has separate elements like the layers concept in image editing software. More imagery and less text.

Dynamic storytelling – Telling a story through graphics supported by text.

Feedback, but from comments on social media pages rather than from the commenting system provided on the website.

Latest designer tools like Adobe Project Comet launched in 2016 and as always uniqueness

A website builder or a website designer?

A website builder is a set of tools without manual code editing that helps you build your website. They may be web hosting companies.

Designing websites is a very complicated and elaborate process. If you can afford it, it is better to employ the services of a website designer.

Building and Hosting Your Own Website

Are you starting a home-based business or internet business?

Congratulations, but the work is only just beginning! In order to be successful in today’s competitive world you must have an online presence. Website building can be the single most time-consuming chore, particularly if you also have to list thousands of products for sale.

It can be daunting asking for quotes from website businesses. Often their charges can run into the thousands, particularly as many charge over $60 an hour for their services. You can also hire a freelancer, but you should do most of your website building first. Freelance services for hire can include listing products for sale, or writing blogs.

It’s possible for you to do your own website building. There are many websites where you can use free templates. All you have to do is plug in the pertinent information for logo, business name, services offered, photographs and product descriptions. Many sites offer free basic services, then for a fee you can have your own domain name.

Templates can be for any type of website or blog. You can choose informative site templates, or templates for clinics or restaurants. There are also many templates for online stores, so you can easily add photos and product descriptions. There are even websites that offer scheduling types of services, such as would be required for room booking or car sharing.

If you choose a good site that has great customer service they can help you out if you get stuck. Often these sites also have affordable services, so if you need a special script or programming code done, it’s done as an add-on to your site. You can go as far as your knowledge will take you, then let someone else take over for the more technical aspects.

If you’re uncertain about a website provider, check the online reviews. They’ll give you a clue as to how easy their templates are to use, and whether the customer support is good too.

Another factor in choosing where to host your site is cost. You’ll find that website hosting services can vary. If you are simply hoping to host a blog, one of the more popular blogging tools such as Blogger or WordPress offers super cheap web hosting, but they also offer great flexibility, so your blog site will still look like a real site. Or, you can host your blog on one site and add a link to your own website.

You may also wish to look for other helpful features on websites that offer templates. Some sites offer free clipart so you’ll always have access to a ready source of images to add to your pages or blog. Some sites also offer free SEO marketing tools to help you get started. Email marketing tools may be offered as a simple add-on, saving you time from having to sign up for individual services.

Building and hosting your own website is going to be one of the most rewarding aspects for your internet business, but be sure you choose your website host carefully.